• Skip to primary navigation
  • Skip to main content
  • Skip to footer
08081 688 787
info@simplycups.co.uk
  • Facebook
  • LinkedIn
  • Twitter
Simply Cups

Simply Cups

The World's First AND Leading Cup Recycling Scheme

  • About Us
    • The Team
    • Awards & Recognition
  • Collections
  • Events and festivals
  • Membership
    • Join Us
    • Simply Cups Calculator
  • Cup Hub
  • Shop
    • rCup
    • Cup Recycling Bins
  • Members Portal
  • Contact Us

Leafield Case Study

6th June 2019 by admin

Leafield Environmental logo

“Our growing partnership with Simply Cups, and the heightened media interest, has played a significant part in building interest and enquiries this year. This, together with the impressive growth in sales, will mean that we will be working ever more closely with Simply Cups in the future”.

Justin Salmon – Business Development Manager for Leafield Environmental

Company background

Leafield Environmental manufactures premium plastic litter and recycling bins, agricultural products and highways street furniture using rotational moulding, a fast and efficient method which produces consistent high quality, hard-wearing and stress-free products. Located in Corsham, Wiltshire the company employs 60 full time equivalent staff. Annual revenues are approximately £6 million.

Customers span many sectors including commercial companies, schools, universities, entertainment venues, shopping centres and public sector institutions.

Issues

Historically, cup bins were just a small part of the overall Leafield range, mainly due to the fact that there were no recycling schemes in place. So whilst cup bins represented the best way for customers to be able to collect used cups, so stopping them from quickly filling general waste bins, the cups still would have ended up being landfilled or incinerated.

Therefore, demand for these types of bins was relatively low but as the issue of cup recycling was beginning to break, Leafield believed that there was a huge opportunity to capitalise on the demand once a solution had been found to recycle post-consumer cups.

Solution

In 2014, the Simply Cups scheme was established with the aim of tackling the 5 million+ paper cups used in the UK each year. The scheme understood that the issue of cup recycling could not be tackled by one organisation alone and, therefore, collaboration was required across the supply chain if it was to succeed in its objectives.

Segregating material at source is a critical part of any effective recycling scheme, and so Simply Cups knew they needed the support of the UK’s leading bin manufacturers. This was welcome news to Leafield Environmental who joined the scheme, from launch, in August 2014 and who was already benefitting from growing interest in cup recycling.

Over the last two years, Simply Cups has made huge strides in bringing to the attention of businesses, the public and the media the collective failure in tackling the UK’s fastest growing waste stream. It has also successfully brought on board a growing number of high-profile brands and companies, and is now the leading voice in cup recycling.

This opened new channels of dialogue for Leafield Environmental and the demand for its bins has never been higher.

“Previously, we found it very difficult to sell cup bins because there was no recycling service in place. We knew though that our customers genuinely wanted to recycle their cups because it improves their recycling targets, avoids waste going to landfill and enhances their environmental credentials. Now that there is a robust scheme in operation, through Simply Cups, there is a huge incentive for them to recycle their cups, which gives us the opportunity to help them find the best bin for their needs”. 

Justin Salmon – Business Development Manager for Leafield Environmental

Category iconCase Studies

Footer

Simply Cups

26 Kings Hill Avenue
Kings Hill
West Malling
ME19 4AE
08081 688 787
info@simplycups.co.uk

Quick Links

  • About Us
  • Collections
  • Membership
  • Contact Us

Privacy

  • Privacy Policy
  • Terms & Conditions
  • Sitemap

Newsletter

Get the latest news, events and announcements straight to your inbox.

Copyright © 2021 Simply Cups. All rights reserved. top

  • Facebook
  • LinkedIn
  • Twitter

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Simply Cups
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.