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ACHIEVEMENTS ACHIEVEMENTS 102015ANNUAL REPORT There has undoubtedly been significant interest from various sections of the media with over 100 press articles alone written about the scheme by mid-2015. We were also shortlisted for 7 leading industry awards including the 2015 Business Green Leaders Awards at which Simply Cups won the award for Waste Recycling Project of the Year. On launching the scheme we implemented our first collection service at the John Lewis Partnership head office in London. In March 2015 we then delivered our first bulk load of used paper cups to Sonoco Alcore for reprocessing by which point the scheme had recovered and recycled in excess of 1 million paper cups. This initial activity provided us with significant operational learnings. This enabled us to become more efficient and effective not only engaging with the end user customers to segregate used paper cups at source but also in working downstream to reduce processing costs and improve the commercial viability of the scheme.