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LAUNCHING SIMPLY CUPS 042015ANNUAL REPORT Simply Cups launched at the Emirates Stadium in August 2015 with a commitment to provide paper cup manufacturers organisations operating in the supply chain as well as end user organisations responsible for the disposal of paper cups with a cost-effective and transparent solution that would enhance their commercial and environmental performance. Operating as a commercial business Simply Cups was to be funded via a Membership scheme operated by CLES with those signing up gaining access to the dedicated collection service operated by SWS. LAUNCHING SIMPLY CUPS