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01FORWARD FROM OUR DIRECTORS 01ANNUAL REPORT 2015 For a long time now those responsible for the disposal of paper cups have been under the misapprehension that used paper cups would be recycled when placed into a co-mingled recycling stream. Whilst poly-coated fibres used to manufacture paper cups have long been a contaminant to UK sorting and reprocessing facilities recent market forces have now led waste collectors to stipulate that this material can no longer be placed into mixed recyclables and must therefore be disposed of as general waste. This not only increases the cost of disposal but also challenges the validity of recycling rates claimed over previous years. Simply Cups has already proved that it can guarantee the recycling of used paper cups in the UK in a commercially and operationally viable manner which also furthermore validates recycling performance. As we continue to recover more used paper cups from the marketplace there will be further opportunities to deliver operational efficiencies and to increase the financial value of the material collected. In stimulating the marketplace for this UK derived post-consumer material we will in turn be able to reduce the cost of participating in the scheme both Membership and collections and facilitate our transition from engagement with early adopters to a solution for the mass market. We would like to offer our thanks to all of our Members who have supported us so far and we look forward to engaging with a wider audience in 2016 in order to demonstrate further that a collaborative approach to long term resource efficiency is not only possible but also commercially beneficial for all involved. Regards We are delighted to release the first Annual Report for the Simply Cups scheme detailing both our progress in 2015 and our vision for 2016 and beyond ensuring that we have a robust and commercially viable solution for cup recovery and recycling in the UK. Simply Cups is still the UKs ONLY dedicated paper cup collection and recycling service providing a credible and transparent solution for paper cup manufacturers organisations operating in the supply chain as well as end user organisations responsible for the disposal of paper cups. In line with the huge success of the UK coffee industry which has outperformed other sectors in our economy for a number of years disposable cups are now the fastest growing single-use packaging product in the hospitality and food service sector. With a conservative estimate of 2.5 billion paper cups currently being sent to landfill or incineration and set to steadily increase year on year the demand for the Simply Cups service will be ever increasing. Dear Member Peter Goodwin Director Closed Loop Environmental Solutions Co-founder of Simply Cups James Capel Managing Director Simply Waste Solutions Co-founder of Simply Cups