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THE FUTURE 122015ANNUAL REPORT Whilst we have received significant support from manufacturers and organisations operating in the supply chain the continued success of the scheme will be based on increasing the volume of paper cups recovered from the marketplace. This is reliant on increasing membership in the Customer category i.e. those responsible for disposing of paper cups. At our Members event in 2015 we set a recycling target of 6 million cups per annum by the end of 2016. Whilst we are still on course to achieve this there are a number of exciting new developments that we will be launching in 2016 to support this objective Incorporating plastic cups When designing and implementing cup collection systems for end-user customers it has become apparent that a variety of materials are used for beverage service and in many cases there is a mix of paper and plastic cup usage on site. With this in mind Simply Cups will expand to incorporate a solution for plastic cups polypropylene PP high impact polystyrene HIPS and polyethylene terephalate PET. The scheme will therefore transcend to be the UKs only dedicated cup collection service which will facilitate further involvement from the vending and water cooler industry. National coverage Whilst Simply Cups initially provided collection services within Greater London and the Thames Valley there has been sufficient interest from outside of this geographical area to enable us to expand the solution nationwide. Whilst a certain threshold of collections will still be required to develop these routes we expect to be able to provide a service to all major UK conurbations by the end of 2016. Dedicated resource Increasing interest and participation in the scheme evidently requires additional resource to engage and support current and prospective Members. We have already hired a dedicated Scheme Manager to oversee this process and we will hire further resource as the scheme expands to ensure that we continue to maintain an exceptional level of service. Upgraded website Further efficiencies will also be achieved by enhancing the level of information provided to current and prospective Members on the scheme website. Coupled with the addition of an e-commerce capability we will ensure that organisations interested in joining can easily access information they require quickly calculate the commercial and environmental benefits of participation and sign-up on line by following a simple process. Re-Sale of recycled products Many participants in the scheme have already expressed an interest in purchasing products made from the materials that are collected. In response the upgraded website will feature an on-line shop incorporating products that are manufactured using post-consumer material derived from the UK which will be manufactured from the materials collected via the scheme once we have achieved the required volume of collections. THE FUTURE