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OUR VISION 142015ANNUAL REPORT Dedicated to Collaboration Simply Cups provides a framework under which competing brands and organisations can collaborate to collectively solve an issue encountered by all. Given the complexity of the supply chain and the volume of material required to deliver the economies of scale to support a long-term commercially viable solution the issue of disposable cup recovery cannot be solved by one organisation alone. A Transparent Approach Simply Cups cultivates a culture of transparency and promotes transparency within our Members. We believe that the sharing of information knowledge and ideas creates open and honest relationships that will only assist us to deliver our vision. We also believe that those responsible for disposing of cups and whom we are asking to place in the correct bin have the right to know that their cups can be diverted from landfill or incineration by Simply Cups. OUR VALUES Exceptional Service Simply Cups was founded based on a desire to take action to address the issue of cup recycling and as such we work with our Members to take action to achieve their sustainability goals. We are always willing to go the extra mile to solve complex issues and to deliver a solution that is right for our Members whether large or small viewing each challenge with optimism. OUR VISION To create a market for used paper and plastic cups ensuring that this resource is recovered for use in the manufacture of new products and not disposed via landfill or incineration.