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Customer participation in the Simply Cups scheme ensures that all used paper cups collected will be recycled in the UK and therefore validates customer reporting with a transparent and auditable route for recovery and recycling. THE PROCESS 07 Supply Chain Disposal Mixed Recyclables Paper Mill Landfill Incineration Rejected Contaminant Materials Recycling Facility Manufacture of new products Reprocessed Material bulked baled off-site Disposal Separate paper cup bin Use Rejected Contaminant Manufacturer Current Life Cycle of Paper Cups Simply Cups General Waste